About Iain Pirie, ECPC
After more than 37 years in the global entertainment industry, I’ve learned that success isn’t just about talent, strategy, or opportunity, it’s very firmly about people.
My career began within the UK Record Industry in the late 1980s running A&R Administration, supporting Recording Artists and creative teams through the fast-evolving world of Music Production Management.
By the late 1990s I was working in Artist Management, label operations, and Television, rising from a Junior Artist Manager role to ultimately becoming President of the US division of a hugely successful Los Angeles-based multinational Entertainment Company.
I lead professional teams, creative projects, and Recording Artists through all stages of creative and professional development surrounding one of the most successful Music & Television properties ever created.
In 2014, I shifted into consultancy, joining the Recording Academy and advising a wide range of Artists, Songwriters, and Music Producers. Through it all, what I valued most was supporting people in their search for direction, confidence, and meaning in what they do and who they are.
That passion has led me to broaden my interests into Professional Coaching, work that has opened up some of the most fulfilling and rewarding experiences of my career.
As an International Coaching Federation member, an Advanced Level Erickson Coaching International alumni, and a proud member of Backline (the Music Industry’s Mental Health & Wellness Resource Network), my coaching work draws on decades of experience in leadership, mentorship, and creative collaboration, helping clients navigate transition, unlock potential, and create purposeful balance in both work and life.
Testimonials
I had the opportunity to be coached by Iain on a variety of topics, the latest of which was the fear surrounding starting my own business. Iain's calm, caring and wise energy always helped me open up, see the challenges from different angles, and find the solutions on my own. Every time I sat down with Iain (over Zoom), I felt I was in very good hands, and the conversation would lead me where I needed to be. Wholeheartedly recommend!
Dan Lu – 1st June 2026. *****
I have gotten to know Iain while working alongside him as a fellow coach, and he has my absolute highest endorsement. He is a beautiful combination of sincere, curious, humble, and incredibly skilled, helping his clients tap into their deeply held values, while also accessing innovative ideas and expanding their potential. Working with him offers access to wisdom that is rare and invaluable.
Kristi Harrison – 1st June 2026. *****
Iain combines years of industry experience, learning and insights with a proven ability to build dynamic organizations and lead them to exceptional success. He has helped countless people launch, shape, and grow their careers. What sets him apart is the way he marries his deep, real-world expertise with his compassion, empathy, training and skill as a professional coach. He possesses the gift of listening, truly hearing what I’ve said, what I’ve implied, and what I’ve left unsaid. He brings a rare level of empathy and presence to every conversation, creating a space where I felt understood, supported, and challenged in all the right ways.
To me, the mark of an excellent coach is someone who helps me uncover the answers I already hold. Through thoughtful, well-constructed, and concise questions, Iain guides me toward clarity, direction, and meaningful next steps. I leave every session with insight, clarity, momentum, and a renewed sense of possibility and hope. Working with Iain has been transformative, and I’d recommend him to anyone seeking real growth, be it professional or personal. He’s just wonderful!
Nancie Rinaldi – 16th June 2026. *****
Believing I needed guidance to build a family nutrition education program, I approached my first session with Iain hesitantly. Immediately I found Iain to be a coach who listened, and was deeply present to me as a person. Together we clarified my intentions. After each session I left armed with a realistic action plan which gave me direction and confidence to move forward. Iain showed himself to be a man of competence and integrity.
Carole Ohara – 4th June 2026. *****
I worked with Iain, during a difficult period of changes in my life. Over the course of several sessions, Iain provided a calm space where I could finally hear my thoughts with clarity, and supported me in becoming a more flexible and adaptable person, fully equipped to navigate these uncertain times.
Adriana Guimaro De Almeida – 2nd June 2026. *****
Whatever you're working through in life, Iain is the coach you want by your side. He's got a warm, steady approach to helping you explore what you want and how to move forward toward it. His deep life experience allows him to meet you where you are with care and compassion. I highly recommend him as a thinking partner and a guide to help you connect to what matters most.
Laura Payette – 2nd June 2026. *****
I have had the privilege of knowing and working alongside Iain, and I hold him in the highest regard as both a coach and a professional. He brings a rare combination of wisdom, curiosity, empathy, and insight, creating an environment where people feel both supported and challenged to grow. His thoughtful questions and deep listening help others gain clarity, confidence, and meaningful forward momentum.
I have also observed the depth of his experience in the music industry, which adds a unique perspective to his coaching. Combined with his integrity, professionalism, and genuine commitment to helping others succeed, he is a trusted advisor and an exceptional coach whom I would recommend without hesitation.
Bernie Kollman – 2nd June 2026. *****